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      <image:title>Dr. Rocio Salas-Whalen, MD | Endocrinologist in New York</image:title>
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      <image:title>Dr. Rocio Salas-Whalen, MD | Endocrinologist in New York - Request an In-Person Appointment</image:title>
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      <image:title>Dr. Rocio Salas-Whalen, MD | Endocrinologist in New York - Dr. Rocio Salas-Whalen, MD</image:title>
      <image:caption>Dr. Salas-Whalen is a board-certified physician specializing in Obesity Medicine and Endocrinology. She is guided by the philosophy that every patient is different and requires personalized care and attention. Dr. Salas-Whalen believes in the power of patient knowledge in driving outcomes and promoting lifelong health. Her practice is based on achieving results through teamwork between physician and patient. Meet Dr. Salas-Whalen →</image:caption>
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    <loc>https://www.nyendocrinology.com/press-content/2023/5/3/what-housewife-isnt-on-ozempic-how-a-weight-loss-craze-is-shaping-reality-tv</loc>
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    <lastmod>2019-06-10</lastmod>
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    <lastmod>2019-05-23</lastmod>
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    <lastmod>2019-06-10</lastmod>
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    <lastmod>2019-06-10</lastmod>
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    <lastmod>2019-05-22</lastmod>
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    <lastmod>2019-05-08</lastmod>
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    <loc>https://www.nyendocrinology.com/press-content/first-time-parent-april-2019</loc>
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    <lastmod>2023-04-21</lastmod>
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    <loc>https://www.nyendocrinology.com/press-content/2019/4/17/7-foods-and-drinks-that-can-make-your-period-worse-af244</loc>
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    <loc>https://www.nyendocrinology.com/press-content/2019/3/7/por-qu-el-ayuno-intermitente-es-tan-popular</loc>
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    <lastmod>2019-05-08</lastmod>
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    <loc>https://www.nyendocrinology.com/press-content/2019/3/5/at-home-hormone-tests-what-they-really-reveal</loc>
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    <lastmod>2019-05-23</lastmod>
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    <lastmod>2019-03-05</lastmod>
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    <loc>https://www.nyendocrinology.com/press-content/2019/2/25/diabetic-living-tips-and-advice-when-living-with-diabetes</loc>
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    <lastmod>2019-03-04</lastmod>
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    <lastmod>2019-03-05</lastmod>
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    <loc>https://www.nyendocrinology.com/press-content/2019/2/19/the-relationship-between-water-and-metabolism-is-like-any-relationship-complicated</loc>
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    <lastmod>2019-03-04</lastmod>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Endocrinology Specialties and Treatments in NYC | Publications</image:title>
      <image:caption>Using FDA approved weight loss medications patients can lose a significant amount of weight. All done through medical supervision from Dr. Salas-Whalen. Your initial 45- to 60-minute consultation with Dr. Salas-Whalen includes a comprehensive medical history review, a physical examination, in-house laboratory testing, and a detailed body analysis using InBody technology.</image:caption>
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    <lastmod>2026-03-03</lastmod>
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      <image:title>Meet Your Endocrinologist in NYC | Dr. Rocio Salas-Whalen</image:title>
      <image:caption>Dr. Salas-Whalen is a board-certified physician specializing in Obesity Medicine and Endocrinology. With over 15 years of experience treating thousands of patients, she has helped redefine obesity care—moving the conversation from willpower to science, and from stigma to empowerment. She is the author of Weightless, a bestselling, comprehensive guide to the new era of GLP-1 medications, designed to support individuals before, during, and after weight-loss therapy. Weightless goes beyond medication — it addresses the psychological, social, cultural, and metabolic changes patients face and offers the tools needed for lasting success. In practice, Dr. Salas-Whalen combines cutting-edge metabolic science with compassionate, individualized care. Her expertise spans perimenopause and menopause, where she leads a modern “menopause redo,” empowering women to navigate midlife with strength, clarity, and vitality through evidence-based hormone therapy, metabolic optimization, and lifestyle tools. Outside the clinic, she is a leading voice on social media (@drsalaswhalen), educating and inspiring millions by making complex medical science accessible and actionable. She is also the founder of StrengthMD and The Dry Revolution, initiatives focused on metabolic wellness, muscle health, and supporting alcohol-free living. An immigrant from Mexico who came to the United States to pursue her dream of becoming a physician, Dr. Salas-Whalen now leads a thriving practice on New York’s Upper East Side. Her mission is to transform lives and rewrite the future of women’s health—by addressing root causes, honoring lived experiences, and delivering science-driven care with unwavering empathy.</image:caption>
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    <lastmod>2025-08-28</lastmod>
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    <lastmod>2026-01-13</lastmod>
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    <lastmod>2020-02-11</lastmod>
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    <lastmod>2023-06-01</lastmod>
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      <image:title>Our Practice</image:title>
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      <image:title>Our Practice</image:title>
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      <image:title>Our Practice</image:title>
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    <lastmod>2025-08-28</lastmod>
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      <image:title>Virtual Visit</image:title>
      <image:caption>Thanks to telemedicine you can schedule a consultation from the comfort of your own home. Dr. Salas-Whalen uses a safe and HIPAA compliant online platform for her telemedicine consultations. New consultations usually last about 45 to 60 min and a follow up 30 min. Dr. Salas-Whalen has patients through the U.S., Canada, Europe, Caribbean and Middle East.</image:caption>
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      <image:title>Health Improvement Journey</image:title>
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      <image:title>Team - Dr.Marcelle pignanelli, MD</image:title>
      <image:caption>Dr. Pignanelli a board certified endocrinologist with clinical expertise in obesity medicine, women's health, and disorders of metabolism. Born and raised in New York, she developed an early passion for health and wellness that led her to pursue a career in medicine. She completed her residency in Internal Medicine at Flushing Hospital Medical Center and fellowship in Endocrinology at NYU Langone Hospital - Long Island, where her training emphasized the diagnosis and management of complex endocrine and metabolic diseases. Her evidence-based approach integrates current research with personalized care to manage obesity, diabetes, thyroid disease, and other endocrine disorders. Her focus is driven by the goal of preventing complications and optimizing long-term patient outcomes. She is fully bilingual in English and Spanish, which facilitates comprehensive care for patients of different backgrounds. She has a passion for helping patients achieve lasting health through personalized hormone and metabolic care. Her practice emphasizes a compassionate, patient-centered approach aimed at helping patients feel their best at every stage of life.</image:caption>
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      <image:title>Team - Teresa Lopez, MEDICAL ASSISTANT</image:title>
      <image:caption>Teresa Lopez, is an International Medical Graduate (IMG) from Mexico. She is in pursuit of becoming a board-certified physician in the United States, with an interest in Plastic and Aesthetic Medicine. Her fluency in both English and Spanish, along with her medical education from Universidad Autonoma de Guadalajara, have contributed to her success in the healthcare system.  Teresa initiated her medical career at DIF, a government agency in Mexico that is responsible for a wide range of social and welfare programs. She was head of the medical department at a children protection shelter.   Her medical journey has led her to believe that medications are just one tool in the toolbox of healthcare, her medical care is an approach to well being that considers not only the physical aspect but also the emotional, psychological, and social aspects of a patient's health. Teresa is delighted to be part of the New York Endocrinology team.</image:caption>
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    <lastmod>2025-01-23</lastmod>
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      <image:title>StrengthMD - Designed by Dr. Salas-whalen, StrengthMD is a premium grass-fed whey protein isolate with added prebiotic fiber and digestive enzymes for optimal digestion and effortless nutrition.</image:title>
      <image:caption>As a metabolic health expert, I understand how essential clean, high-quality protein is for maintaining a healthy diet. Yet, with our busy lives and varied lifestyles, meeting daily protein needs can be a challenge. That’s why I created StrengthMD—a premium grass-fed whey protein isolate enhanced with fiber.</image:caption>
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      <image:title>StrengthMD - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Cauliflower and Kale Soup</image:caption>
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      <image:caption>Charred Corn Salad with Creamy Lime Dressing</image:caption>
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    <loc>https://www.nyendocrinology.com/weightlessai</loc>
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    <lastmod>2026-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a70a71612abd99be038b9b4/74ef6429-d8cd-4023-b63b-8e2151b55c93/weightless-logo2.png</image:loc>
      <image:title>WeightlessAI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a70a71612abd99be038b9b4/9c2c4711-381d-4b0d-b02f-8b2cdd731200/Dr.-Rocio-Salas1.jpg</image:loc>
      <image:title>WeightlessAI - why weighlessai exists</image:title>
      <image:caption>The obesity epidemic is growing faster than the number of experts trained to treat it. Patients deserve answers between appointments. Clinicians deserve support delivering evidence-based care. And everyone deserves access to expertise — not just those who live near a specialist. “That's why I created WeightlessAI. To scale 16+ years of obesity medicine expertise beyond the walls of my clinic — and put a GLP-1 expert by the side of every doctor and every patient.” - Dr. Rocio Salas-Whalen</image:caption>
    </image:image>
  </url>
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    <loc>https://www.nyendocrinology.com/book</loc>
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    <lastmod>2026-07-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a70a71612abd99be038b9b4/295f3894-97ec-4834-84f9-3e1258283a69/Screen%2BShot%2B2025-06-19%2Bat%2B2.55.18%2BPM.webp</image:loc>
      <image:title>Weightless Book - A Doctor's Guide to GLP-1 Medication, Sustainable Weight Loss, and the Health You Deserve</image:title>
      <image:caption>Weight loss doesn’t need to feel like a full-time job. Whether your struggle to lose weight has lasted years or started more recently, GLP-1 medications will help you finally end it. While GLP-1s such as Ozempic, Wegovy, Mounjaro, and Zepbound have redefined how we treat obesity, the search for expert care is likely to leave you feeling confused, overwhelmed, and unheard. Misconceptions are everywhere. Many doctors are still catching up with the science. And you may find a prescription but not the medical supervision you need for the best results. In Weightless, Dr. Rocio Salas-Whalen, Board-certified in Obesity Medicine; fellowship-trained in Endocrinology, Diabetes &amp; Metabolism, delivers the real-world strategies that have helped thousands of patients achieve health goals that once felt out of reach. Her deeply compassionate approach sees obesity not as a personal failure but as a chronic health condition that deserves medical treatment. NOW A NATIONAL BESTSELLER!!</image:caption>
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